Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. Pirelli is constantly seeking to meet the ever-evolving needs and wishes of consumers. This can be seen in the continuing expansion of its product portfolio and the development of exclusive applications and customisation.
Pirelli produces two premium brands for motorcycles – Pirelli and Metzeler – which ensure the company can meet a broad spectrum of customer needs. They compete selectively in different product segments, and complement each other in terms of their values and strengths. This enables the two brands to win market share held by their competitors by limiting the overlapping areas of the product offering.