Dainese was established in 1972 by Lino Dainese, a 24-year-old motorcycle enthusiast driven by endless curiosity, a constant desire to experiment and a strong interest in contemporary art and design.
Right from these early days, Dainese’s mission has always been to advance and promote ergonomics, performance and above all safety in dynamic sports.
Lino Dainese’s vision initially saw him combine the technical expertise of two areas in the Italian province of Venetia - Arzignano with its unique hide-tanning tradition, and Marostica/Molvena with its clothing expertise. The result, presented at the company’s Milan Showroom in 1974, brought a dazzling touch of color to a world dominated by black, increasing rider visibility and therefore safety, adding fun and significantly increasing the scope for sponsorship.
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